The Greyhound - An Analysis of the Companys Current Problems free essay sample

This paper presents a study of Greyhound, a company that initially found success in the bus transportation industry but has since diversified into a wide range of industries. The following paper explores why Greyhound is encountering problems with the symptoms being ineffective integration and management of diverse business units and a responsive instead of a proactive approach to changes in the environment. This paper identifies three base problems behind these symptoms: a problematic corporate culture, unclear goals and a lack of competitive advantage. After analyzing the problems, offering several alternative solutions and future scenarios, the writer recommends that Greyhound conduct a full analysis into both its internal environment and its external environment. This paper also recommends that Greyhound reduce its assets and focus on developing in one specific area, namely healthcare, diversifying by increasing its product line and increasing its global markets, rather than diversifying into various industries. TABLE OF CONTENTS Executive Summary Overview Problem Definition Corporate Culture Problematic Goals of the Business Unclear Lack of Competitive Advantage Integration of Businesses Ineffective Responsive not Proactive Approach Alternatives Conduct Comprehensive Analysis on the Organization Continue With Current Strategy Separate Business Units Decide on One Business Unit and Sell Off the Remainder Move Into New Area Scenarios Recommendations Implementation ?As companies grow they expand, with this expansion intended to improve the situation of the company. We will write a custom essay sample on The Greyhound An Analysis of the Companys Current Problems or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Greyhound is an example of a company that was initially successful and has since used its success to expand into diverse markets. This expansion, though, has not been successful for Greyhound. The main problem we see is how to integrate and effectively manage many different functions that have little relationship to each other. With Greyhound, we also see an example of a company that has not responded to the environment, but has maintained a culture and goals that may have been successful in its beginnings in the 1930s but are not successful in the current environment. We see a company that has no clear mission, has a corporate culture that does not match the current environment and is based on finding markets where there is no competition, rather than finding ways to compete. Essentially, Greyhound is a company that has not changed as the environment has changed. The reality is though, that the current environment is very competitive and is likely to only increase in competitivenes s. There is a need then for Greyhound to reassess its position and use its assets to move in new directions.?